Resume - Armen Petrosyan

Armen Petrosyan

Bachelors for Computer Science
2000 to 2002

Psychology, Sociology, Digital Design
1998 to 2000

Internet Business Services, Inc.
Nov 2006 to May 2007

WebQuest, Inc.
Nov 2005 to Oct 2006

Provide leadership, hire and train UI/UX team.
Led design team ideate and create new core product features thereby
increasing overall user satisfaction.
Oversee and manage product design road map to maximize resource
allocations and privatizations.
Ensure the UI/UX team delivers high quality work by following best practices
in user-centered design, and follow XD principles & design standards.
Craft end-to-end customer journeys that brought real results to all channels of the business.

Acquisition: ( +30%) Facebook, SEM, SEO, Public Profile and On-boarding. Increased top of the funnel traffic conversion into onboarding/registration.
Conversion: ( +18% ) Revenue optimization (payment, cross sell, up sells) Driving increased (VPR) Value per Registrar by Optimizing Payment, Upsell/Cross-sell Experiences.
Retention: ( +23% ) Core product experience (Logged In Profile, Dashboard, People Search, Identity, Who’s Searching for You, Public Record Remover)Increasing (LTV) Life Time Value for both People Search and Identity products.
Distribution: ( +10% ) End-to- End SDK/widget for B2B partnersImproved registration & conversion from some of the largest online dating platforms.

Foster a culture of smooth, collaborative partnerships between Design, Product, and Engineering at all levels.
Manage projects, including prioritizing and critiquing of work, providing strategic recommendations, and ensuring successful concept deliverables.
Create the best-in class user experience with in People Search space, through user research, refining of business features, user flows, wireframes to creation of high-fidelity designs.
Responsible for 60 million registered Mylife™ user profile pages.

Lead and Produced ground breaking campaigns which have been seen by over 500 Million users across Media and Social platforms which includes: Facebook, Twitter, Celebrity & Fortune 100 Brand Websites, On Air Campaigns, New York Time Square and many other media outlets.
Lead the art direction and design of all the customer-facing products and marketing campaigns.
Worked closely with Executives and Stakeholders of Integrated Marketing to improve brand perception and awareness for our clients.
Use cohesive design throughout all mediums to build brand recognition.
Empathizing with user’s perspective and understand what the customers really want from our product & services.
Define vision to capture the essence of the product.
Ideate, ideas then filter the most innovative approaches to help design better product solutions
Design, prototype, or sketch low fidelity concepts to demonstrate how those ideas might work in practice.
Usability Test prototype against your goals (i.e., make sure it meets user needs)
Constant Iteration based on consumer feedback.
Brainstorm with key stakeholders for the best way to take insights and turn them into something tangible.
Preparing High fidelity concepts of the final product
Working closely with both front and back end developers, after receiving sign-offs from leadership team.
Keep a close eye on key (KPIs) Key Indicators: Acquisition, Conversion & Retention.

Lead information architecture and interaction design work, which included
mapping requirements into page flows and wire frames.
Manage multiple projects successfully meeting all budgets & time frames.
Work with CEO and SVP of Marketing on project requirements, along with the overall strategic direction and vision of the company website and applications.
Incorporate site analytic’s and interaction with users to improve design for top-notch interaction capabilities.
Increased customer satisfaction with the site by conducting usability tests
and A/B testing.
Ability to lead a team and provide mentoring to junior team members.